Branding for POCO F6 centered around digital visibility, performance-driven storytelling, and engaging interactive formats. The campaign emphasized the smartphone’s USPs — speed, power, and design — through influencer collaborations and social-first strategies, making the launch memorable among young, tech-driven audiences.
Context
With rising competition in the smartphone market, we collaborated with POCO on a digital-first campaign to boost the visibility of the POCO F6. The focus was to build awareness, drive conversations, and make the device stand out across social platforms
Details
Time Frame:
16 may 2024 – 26 may 2024
Role:
Digital Strategist, Campaign Creative Lead
Involvement:
Social Media Visibility, Content Strategy
Overview
The strategy was designed to capture attention and highlight POCO F6’s performance capabilities. The campaign prioritized high-energy digital content that reflected the lifestyle of Gen Z and tech enthusiasts.
Challenge
The challenge was to cut through clutter in a highly saturated smartphone launch season and make POCO F6 culturally relevant with younger audiences.
Solution
We launched a nationwide influencer-driven campaign, collaborating with 400+ tech creators, lifestyle influencers, and micro-creators. Interactive Instagram reels, unboxing challenges, and gaming performance tests were used to showcase the product’s capabilities.
Custom hashtag challenges like #F6Unleashed and #POCOpower, along with user-generated content, helped amplify conversations. To further push visibility, branded Instagram filters and countdown reels were integrated into the campaign.
Results
The campaign achieved a reach of 10 M+ users organically and generated exceptional engagement through comments, shares, and UGC buzz. Influencer-led conversations positioned POCO F6 as a performance-first smartphone, boosting its visibility and cementing its relevance among next-gen users.